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B2C Data Dictionary


Background

 

The file consists of 42 million records and 24 million households. The syndicate database is based predominantly on factual transactional data collected in conjunction with our 35 syndicate members and contains consumer postal and telephone data. We believe that transactional data is a far more powerful predictor of people’s attitudes and behaviours and should out perform the traditional incentivised surveys, which have traditionally dominated the list market. We have chosen members from a wide variety of industry sectors and a broad group of demographics to ensure that companies looking to use our data have as much choice as possible. In addition to the syndicate members data The syndicate database has been overlaid with Share Holders, Directors at Home and Credit History data.

All of the data that goes into the syndicate database is held on a single platform enabling you to overlay any of the selections available from each of the database contributors. In total the File consists of 300+ selections, which have been collected from the syndicate members adding their data to the pool. It has been our intention to provide a product that is large enough to cater for the mass mailers, however has enough selections available to ensure even the niche marketers can benefit from the file.

The Syndicate database is updated and cleaned every 28 days against all industry standard suppression files ensuring that you are always using the most compliant, accurate and responsive database available in the UK. Due to the fact that our database is a live file and the volumes available change on an ongoing basis, We urge you to contact one of our highly experienced data consultants who can run you an up to date count and talk you through the selections available.

Property Information
Property Tenure
Homeowners
Property Type
Property Value
Property Buy Date
Length of Residency
Property Age
Council Tax Band
Home Insurance Renewal Date
Number of Bedrooms

Personal Information
Gender
Year of Birth
Date of Birth
Relationship Status
Director
Income
Investment Portfolio Value
Blue Chip
Emerging Markets
Ethical
Forex
FTSE
Gold
Green
Land
Technology
Wine
Occupation
Family Composition
Number of Children
Child aged between 0 and 5
Child aged between 6 and 10
Child aged between 11 and 15
Child aged between 16 and 18
Child Gender
Have Dog
Have Cat
Smoker

Travel Information
Holiday in UK
Holiday in Europe
Holiday Rest of the World
Travel Class
Average Holiday Spend
Number of Travellers
Departure Airport
Activity Holiday
All Inclusive Holiday
Beach Holiday
Camping Holiday
Caravan Holiday
City Break
Coach Holiday
Cruise Holiday
Package Holiday
Self Catering Holiday
Self Drive Holiday
Short Breaks
Skiing Holiday

Sporting Interests
Bowls
Cricket
Cycling
Darts
Fishing
Golf
Hiking / Walking
Horse Racing
Rugby
Running
Sailing
Skiing
Snowboarding
Swimming
Tennis
Watersports

Shopping
Mail Order Shopper
Mail Order Books
Mail Order Catalogue
Mail Order CDs
Mail Order DVDs
Mail Order Payment Method
Health Products
Mobility Products
Slimming Products
Health Supplements
Newspaper Broadsheet
Newspaper Mid Market
Newspaper Tabloid
Daily Express
Financial Times
Guardian
Independent
Daily Mail
Daily Mirror
Daily Record
The Scotsman
Daily Star
The Sun
Daily Telegraph
The Times
Sunday Express
Sunday Financial Times
Sunday Independent
Mail on Sunday
Sunday Mirror
Sunday Observer
Sunday People
Sunday Telegraph
Sunday Times
Magazines Car
Magazines Computer
Magazines Home
Magazines TV
Magazines Women
Have Freeview
Have Sky
Have Virgin
Internet Provider

Charity Information
Charity Donor
Animal Charity Donors
Children Charity Donors
Humanitarian Charity Donors
Medical Charity Donors
Wildlife Charity Donors
Animals
Military
Arthritis
Art Preservation
Birds
Blind Causes
Blood Donor
Cancer
Child Welfare
Deaf
Diabetes
Disaster Relief
Elderly
Environment
Handicapped / Disabled
Heart
Homeless
Human Rights
Mental Health
National Trust
Pets
Red Cross
Religious
Third World
AIDS

Financial Information
CCJ Profile
Arrears Profile
Credit Searches within last 6 months
Credit Searches within last 12 months
Credit Searches within last 18 months
Credit Rating
Have PPI
Have Pension
Have ISA
Have Savings Account
Have Loan
Have PMI
Have Life Insurance
Have Credit cards and type of card
Have Loyalty Card
Have Store Card
Have Property Overseas
Have Second Property
Have Contract Mobile Phone
Have Pay As You Go Mobile Phone
Mobile Network
Own Car
Company Car
Car New
Car Used
Number of Cars
Car Year
Car Make
Car Insurance Renewal Date

Interests
Art
Betting
Bingo
Bird Watching
Cinema
Stamp Collecting
Computers
Computer Games
Concerts
Cooking
Cosmetics
Crosswords
Current Affairs
Dancing
DIY
Eating Out
Fashion
Antiques
Further Education
Gardening
Grandchildren
Health Foods
Keep Fit
Lottery
Motoring
Music
Music Type
Photography
Pools
Pub
Reading
Religious Activities
Needlework and Craft
Stately Homes
Theatre
Voluntary Work
TV
Wildlife
Wines

Automotive
Make
Model
Car age
Bought New
Bought Used
When bought
SMMT Car Class